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Digital Marketing Programs Manager

Intro

You might describe yourself as analytical, creative, organized, and diplomatic. You have experience driving web traffic to build revenue by deploying a variety of crafts that span marketing, content, and product management. You enjoy setting up conversion rate optimization experiments to continually improve the results of a prospective customers journey, and sharing results and insights with a broad group of stakeholders throughout the company. You also enjoy employing a number of marketing tactics to attract a relevant audience to a marketing site.

Responsibilities

  • Ensure all online marketing enhances our brand with developers, IT ops practitioners, and IT leaders. Be an expert on our audiences and their preferences.
  • Be an expert on our customer lifecycle, and ways in which customer needs are evolving/how our product meets them.
  • Work with product team to implement marketing strategies that span into trial/product experience, and impact both customer conversion and future retention/upsell.
  • Drive innovation and experimentation on the marketing site & trial experience to improve demand creation & conversion.
  • Oversee our paid search and paid social programs, maximizing for return on marketing spend.
  • Analyze and report data across multiple channels to monitor marketing site growth.

Specialties and levels

Digital Marketing

The ideal digital marketer for GitLab will understand the larger opportunity across marketing channels and will have experience in a wide range of paid marketing tactics as well as a solid background in SEO and the ability to make decisions about the best marketing channels to reach our audience. They will also be able to use data and research to make marketing decisions and run conversion rate optimization experiments.

Digital Marketing Manager

  • Assist with building and improving paid search and social campaigns.
  • Assist in growing traffic to about.gitlab.com through paid search and social marketing programs.
  • Work with marketing and sales ops to evaluate and implement adtech and martech.
  • Work with our content team to ensure the content we create on the marketing site is promoted in paid and social marketing sites and sponsorships.
  • Monitor market trends and competitors to determine marketing opportunities and recommend and take actions to improve visibility of site.
  • Grow trial conversion to paying customer by optimizing the customer journey
  • Develop and execute on strategies to improve free user to paid plan conversion.
Requirements
  • 3+ years in Digital Marketing role
  • 2+ years experience Google Analytics (or related tool) and Google Adwords and expert-level SEO/SEM tool experience.
  • 1-3 years of enterprise software marketing experience.
  • 1-3 years paid social media marketing experience
  • Technical/industry experience focused on SEO, SEM, online advertising, and/or web conversion rate optimization to improve lead generation, sales pipeline, and revenue.
  • Advanced analytics and reporting experience including advanced knowledge of Excel, Tableau, SQL, and/or similar.

Senior Digital Marketing Manager

  • Define our overall digital strategy together with marketing team and digital marketing agency.
  • Manage our paid sponsorship opportunity and budget.
  • Develop and manage our paid social and search opportunity and budget.
  • Improve closed-loop reporting and analysis capabilities for paid search, social, sponsorships, ABM, and SEO.
  • Drive innovation and experimentation on the marketing site & trial experience to improve inbound demand creation & conversion.
Requirements
  • 5+ years in Digital Marketing role
  • 5+ years experience Google Analytics (or related tool) and Google Adwords and expert-level SEO/SEM tool experience.
  • 3+ years of enterprise software marketing experience.
  • 3+ years paid social media marketing experience
  • Technical/industry experience focused on SEO, SEM, online advertising, and/or web conversion rate optimization to improve lead generation, sales pipeline, and revenue.
  • Advanced analytics and reporting experience including advanced knowledge of Excel, Tableau, SQL, and/or similar.

Manager, Digital Marketing Programs

The Manager of Digital Marketing Programs for GitLab should have a background and hands-on experience in all areas of marketing: SEO, SEM, Paid and Organic Social, ABM, Paid sponsorships, and Conversion Rate Optimization. They will have experience managing marketing teams and working with marketing agencies. They should also be able to maintain a budget, use analytics tools, CRM, MAT, and other marketing tools, and have a data-driven approach to marketing. Experience in content marketing and web site maintenance are also helpful in this role.

Responsibilities

  • Administer the Digital Marketing Programs marketing budget and ensure marketing costs are tracked correctly.
  • Manage, build, and lead a strong team by coaching and developing existing members and closing talent gaps where needed through acquisition of new team members.
  • Build and implement Digital Marketing Programs strategy—understand key partnerships within organization to drive full funnel of customer acquisition, retention, and upsell.
  • Define, manage, and implement our overall digital strategy together with marketing team and digital marketing agency.
  • Create strategies for conversion rate optimization (CRO) projects.
  • Lead effort to create standardized marketing reporting and dashboards, presenting performance to the marketing department as well as stakeholders throughout the company.
  • Oversee our paid search, social, sponsorships, and account based advertising programs, maximizing for return on marketing spend.
  • Leadership at GitLab
Requirements
  • 10+ years in a Digital Marketing role
  • 5+ years of enterprise software marketing experience.
  • Experience managing a marketing team.
  • In-depth industry experience and knowledge in at least one digital marketing or marketing programs specialty.
  • Strong technical marketing and advanced digital analytics skills

Performance Indicator

Hiring Process

Candidates for this position can expect the hiring process to follow the order below. Please keep in mind that candidates can be declined from the position at any stage of the process. To learn more about someone who may be conducting the interview, find her/his job title on our team page.

  • Qualified candidates will be invited to schedule a screening call with our Global Recruiters.
  • Selected candidates will be invited to schedule an interview with the Senior Director, Revenue Marketing.
  • Candidates will then be invited to schedule two separate interviews with members of the Digital Marketing Programs team.
  • Finally, candidates may be asked to interview with our CMO
  • Successful candidates will subsequently be made an offer via video or phone call

Compensation

Components

Compensation at GitLab consists of:

  1. Base salary
  2. Options
  3. Bonus in some functions
  4. Discretionary bonus
  5. Retirement contributions in eligible regions
  6. Pay for equipment
  7. Remote work
  8. Unlimited time off
  9. Benefits

About GitLab

GitLab Inc. is a company based on the GitLab open-source project. GitLab is a community project to which over 2,200 people worldwide have contributed. We are an active participant in this community, trying to serve its needs and lead by example. We have one vision: everyone can contribute to all digital content, and our mission is to change all creative work from read-only to read-write so that everyone can contribute.

We value results, transparency, sharing, freedom, efficiency, self-learning, frugality, collaboration, directness, kindness, diversity, inclusion and belonging, boring solutions, and quirkiness. If these values match your personality, work ethic, and personal goals, we encourage you to visit our primer to learn more. Open source is our culture, our way of life, our story, and what makes us truly unique.

Top 10 reasons to work for GitLab:

  1. Work with helpful, kind, motivated, and talented people.
  2. Work remote so you have no commute and are free to travel and move.
  3. Have flexible work hours so you are there for other people and free to plan the day how you like.
  4. Everyone works remote, but you don't feel remote. We don't have a head office, so you're not in a satellite office.
  5. Work on open source software so you can interact with a large community and can show your work.
  6. Work on a product you use every day: we drink our own wine.
  7. Work on a product used by lots of people that care about what you do.
  8. As a company we contribute more than we take, most of our work is released as the open source GitLab CE.
  9. Focused on results, not on long hours, so that you can have a life and don't burn out.
  10. Open internal processes: know what you're getting in to and be assured we're thoughtful and effective.

See our culture page for more!

Work remotely from anywhere in the world. Curious to see what that looks like? Check out our [remote manifesto and guides](/company/culture/all-remote/).